Marketing & Ethics or Marketing vs Ethics

At a recent countrywide workshop, I presented to a specific interest group on building an ethics vision in the financial industry. I used the last 30 seconds of a 75 minute time slot to introduce/promote/market my recent publication to the various audiences. Why these different terms? Because they all apply and, more specifically, I received what may be construed as a complaint.

One member of the audience asked, on the comment card, how ethical it was for me to promote my book to a captive audience. After thinking a while on the pathology of his question I realised why it bothered me. It bothered me because he had missed the point, the golden thread of the presentation. That was not what ethics is about at all.

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